The airline is firmly committed to its long-standing strategy of operating a modern and efficient fleet, which underscores its Fly Better brand promise, as young aircraft are better for the environment, better for operations, and better for customers. The appropriateness of the strategic options for Emirates will depend on their relevance to the firms internal capabilities and strategic vision as well as to the macro-environment forces/trends in the industry (Dess, Lumplin & Eisner 2007). Seat load factor and yield results cannot be compared against the previous years performance due to the unusual pandemic situation. These flights take off from its hub at UAE to more than 133 cities in 73 countries around the world. It has never gone into receivership or merged with other airliners. In addition to the AED 14.5 billion financing that was raised for aircraft and general corporate purposes in 2020-21, Emirates has already received committed offers to finance two aircraft deliveries due in 2021-22 and continues to tap the financial market for further liquidity to provide a cushion for the potential impact of COVID-19 on the business cash flows in the near term. In the UAE and GCC region, dnatas Travel business remained steady. Culture is defined as totally learned behavior that contain shared values believe, norms, customs and rituals of particular region. Travellers have many airlines to choose from, hence, the threat of substitutes is very high. This section of the report will in-detail analyze some of the major direct and indirect competitors of Emirates Airline. These helped us sustain operations and retain the vast majority of our talent pool. The prices are not fixed they are flexible and its due to economic condition around the world. The Group consists of Dnata, the successful Airport Ground Services and Travel Industry division, Emirates Airline. Need a custom Report sample written from scratch by To enhance luxury travel through integrated passenger lounge and in-flight services. dnata Travel Group continued to secure growth opportunities. student. Emirates Airlines strongly focuses on providing luxurious travel experiences and top-notch customer service. Retrieved from https://ivypanda.com/essays/emirates-airlines-strategic-choices-and-decisions/. Its airport services brand, marhaba, opened an expanded and refurbished lounge at Dubai International airport, and expanded its international network with a new lounge in Manilas Ninoy Aquino International Airport. This dramatic revenue decline was due to the COVID . Reach thousands of academicians and corporates across the globe. The number of aircraft turns handled by dnata in the UAE declined by 59% to 78,000. [online] Available at: https://www.swotandpestle.com/emirates/ [Accessed 01 May, 2023]. Emirates Airlines also operates a frequent flyer program called Emirates Skywards, which allows passengers to earn miles and redeem them for flights, upgrades, and other travel-related benefits. 5, pp. This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. The airline has pursued an aggressive growth strategy, often being the launch customer for new aircraft models and investing in new technologies to improve operational efficiency. The airline operates more than 3400 flights per week. And, as they also cargo carrier then their major aim is also provide on time delivery to its customers. During the year, it provided online booking capability for London City Airport in the UK, and expanded its reach in Oman through a partnership with OUA Travel that enables Oman-based trade agents to promote and sell Gold Medals wide range of travel products to their customers.
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